2021
The Beginning
The idea for The Fidget Set was born and Alboro Brands was founded, with a mission to highlight the hidden advantages of neurodivergence through thoughtfully designed fidget tools for adults.
About Us
Born from a passion for tactile satisfaction and mental wellness, our journey began in the suburbs of New York with a simple desire: to create effective fidget solutions for adults. We connected with artisans working to reshape the perception of fidget toys, honing and perfecting designs to create not just the ultimate collection, but a seamless fusion of adornment and play. We cater to professionals who thrive in their own rhythm- those with ADHD, on the autism spectrum, with sensory processing needs, and simply the fidgety adult. The driving value for us at The Fidget Company is to never take ourselves too seriously, and never forget to play.
Our Mission
Supporting neurodiversity through thoughtful design
Our goal is to advance awareness of neurodiversity and highlight that it is not an obstacle to success and fulfillment, but a powerful foundation for creativity, insight, and exceptional achievement.
Many of the qualities often associated with neurodivergent minds—curiosity, deep focus, unconventional thinking, and heightened sensitivity to patterns and details—have long been catalysts for innovation and progress. By acknowledging and supporting these differences, we help foster environments where individuals can work in ways that suit how their minds function best.
We aim to shift the conversation from limitation to potential, recognizing that diverse ways of thinking enrich workplaces, communities, and creative pursuits alike.
Designed with Purpose
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Thoughtfully Made
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Precision Machined
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Mathematical Perfection
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Hand Assembled
Snapshots in time
Our Journey
2022 — 2023
Intellectual Property and Recognition
Our first USPTO trademarks were secured, and playing cards and cardistry were formally recognized as legitimate forms of fidgeting and tactile focus.
2024
Product Recognition
The Executive Fidget Set achieved an exceptional 4.9-star rating and was featured on Yahoo News, bringing wider attention to the concept of premium fidget tools.
2025 — 2026
National Media Features
The Executive Fidget Set was highlighted on Grommet as “Stylish Stress Relief for Busy Minds” and included in Cosmopolitan’s Best Gifts for Men.
team
Leadership
Anna Aleksandra
Brand Ambassador
Anna is a full-time content creator who specializes in branding. Formerly contracted by Ford Models New York, she has a BS in business management with a strong background in marketing, possessing a highly impressive roster working with over 130 brands.
Naqash Hussain
Designer Lead
Naqash is a visual alchemist of the highest regard brewing potent potions of visual magic. He has worked with myriad projects across the globe, and his unique ability to weave compelling narratives through design has earned him widespread acclaim.
Evgeny Korbov
CAD Technician
In and out of television newsroom, Evgeny possesses an amazing, unwavering commitment to quality. His ability to breathe life into visual concepts is uncanny. He has an indefatigable work ethic, and his unassuming demeanor belies the mastery in his craft.
Nyall Engfield
Council
Nyall is a trilingual, seasoned attorney of over twelve years. His profound expertise in trademark law has earned him copious accolades across the US. Whether safeguarding brands or navigating intricate legal nuances, Nyall is the seminal force behind the brand legacy.
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